How we work
Advanced data analysis means going beyond traditional reporting and Business Intelligence systems. We help to use advanced analytics, prediction and machine learning in solving everyday business problems - customer care, increased sales and optimisation.
Our Data Science team is a group of interdisciplinary consultants specialising in increasing the efficiency of business operations through analytics.
How we helped
Our client operating on the retail market and implementing a large number of marketing campaigns had a problem with their effectiveness. The main problem was the issue of the effectiveness and appropriate selection of the group of clients to whom the campaign is addressed, but the cost factor was also significant. A large part of the carried out campaigns was not profitable.
Andrzej SzczechlaData Science Practice Leader
tel.: +48 537 311 287